I was briefed to think of an in-store activity and an accompanying marketing campaign to increase footfall in White stuff stores by White Stuff’s artistic director in the final round of their selection process. In the end, I came second, but I’m still pleased with the project’s concept and the recognisable outcome it was agreed that it would have achieved for the company. The idea being, that customers sketch their happiest memory to get 15% off and have the amusing results hung up in store. This enacts the company’s mantra ‘bringing happy back’, and progresses the quirky marketing the company is renowned for into something the customer actively participates in. It is aimed to encourage both word of mouth publicity and friendly interaction between customers and staff, forwarding their aim to make customers feel part of the White Stuff family through encouraging laughter and the sharing of memories.
I must stress that this project was only a proposal and will never be used. It has no existing relation to the White Stuff brand and purely stands as a personal portfolio piece.